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A Dear Friend Barks About PetSmart’s Social Media
Dear PetSmart, Okay, I am a little jealous of that lucky puppy in the footage from the commercial you’ve been tweeting about. But in general, my tail wags every time I see @Petsmart on Twitter. For...
View ArticleMedia Logic and J.P. Morgan Create Luxury Brand Experience
J.P. Morgan offers two credit cards specially created with the unique needs of the affluent/high-net-worth customer in mind. Both the J.P. Morgan Select and J.P. Morgan Palladium cards offer rich...
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Marina – Doll, Blogger, Celebrity – Target’s Unique Approach to Fashion Line...
In preparing for the highly anticipated Missoni for Target launch, Target “hired” a rather curious brand advocate: “Marina,” a doll. Yes, you read that correctly. The blogger Marina describes herself...
View ArticleCharting the Course for a New Generation
Sometimes, working with a new client makes you smile. Sometimes, it’s a challenge. And sometimes, it causes you to question the very notion of what you do for a living. Wait! I don’t mean it like THAT....
View ArticleA Few (Not Yet Learned) Lessons From Qwikster’s Quick Demise
Can you picture that little boy who reluctantly acknowledges he did something wrong? Head down, eyes on the floor, shuffling his feet behind him, wringing his hands, speaking in a volume so low you...
View ArticleRelease The Wellness! New Campaign Launch For MVP Health Care
The marketing and selling of health insurance includes several seemingly unbreakable conventions. Among them: Wellness is really just for perfect people who were always well to begin with. Lower rates...
View ArticleDelivering the “Talk to Chuck ®” NYC Customer Experience
As experts in customer experience best practices, Media Logic was tapped by Schwab as it looked to open two flagship branch locations in Manhattan. As part of a multi-agency, year- long set of...
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Flashback: 1965
I am a Mad Men freak. I have a master’s in magazine journalism. And – as fate would have it – I loooove clever marketing. What do all of these things have to do with each other? I give you: the latest...
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Client’s Global Growth Attests to Strong International Brand Presence
Fortitech, a worldwide company based in Schenectady, New York, has focused sales and manufacturing on the global marketplace for years. And working with the Fortitech Team, Media Logic has made certain...
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Twitter Tips: 6 Brand-Building Uses for the RT
What’s the one thing more than 500 million Twitter accounts have in common? Love of the RT, of course! The retweet is more than a basic mechanism for engaging in conversation on Twitter – being...
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